County’s greenways to be marketed as the Kingdom of Kerry Greenways


The north and south Kerry greenways are to be marketed beneath one umbrella model known as the Kingdom of Kerry greenways.

The model will instantly embody the Tralee to Fenit and Listowel-Abbeyfeale greenways that are as a result of be opened within the coming months.

The model will then be prolonged to the South Kerry greenway when development on the mission is accomplished.

Councillors voted on the identify of the model at a particular assembly of Kerry County Council at present.

Entrepreneurs with Zinc Design Consultants, offered two choices to councillors this morning; the primary was the Kingdom of Kerry Greenways whereas the second was the Kerry Greenways.

The goal of this model is to hyperlink the greenways within the north and south of the county and promote them beneath one umbrella nationally and internationally.

The vote adopted a stakeholder survey carried out by Kerry County Council, Fáilte Eire and native and neighborhood enterprise representatives.

The figuring out model will probably be used on directional indicators and promotional brochures.

What swayed the choice of councillors at present was, what they known as, the ‘instagrammable’ nature of the model as signage will embody a protruding crown for the advantage of social media promotion.

At a presentation to councillors, entrepreneurs with Zinc mentioned the Radio Kerry brand impressed the thought course of behind this as they realised the crown can be utilized as a key signature graphic to capitalise on the Kingdom model and make it distinctive to Kerry.

One other contributing issue was the Irish model of the identify, Beallaí Glasa na Ríochta, which councillors agreed sounded higher than Bealaí Glasa Chiarraí.

Following at present’s assembly, the consultants will additional refine the branding and design ideas prematurely of the opening of the Tralee-Fenit and Listowel-Abbeyfeale greenways over the summer season.

 



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