Tourism in Offaly is going through a challenging time at the moment


THE tourism business in Offaly goes by a difficult time, a current assembly of Offaly County Council was instructed.
Olive Farrelly, Tourism Officer for the county, instructed the assembly that there are vital issues within the business in the meanwhile together with vitality prices, employees shortages, lack of lodging within the county, and excessive insurance coverage prices.
“It is a tough time for a lot of concerned within the business,” she commented, “however Offaly’s tourism operators are resilient and decided which supplies me hope that they’ll pull by.”
Ms Farrelly identified that there is a lot to be constructive about. “The county now sits wholely inside the Eire’s Hidden Heartlands area “which is absolutely constructive for us. It is a greater model, from our viewpoint, than Eire’s Historical East.
“Throughout the yr we in Offaly Tourism produced quite a few good high quality promotional movies which highlighted the various points of interest we have now within the county.
“A US TV station came visiting through the yr and did a characteristic on the county. The station has 40 million viewers.
“Offaly Tourism engaged an excellent PR firm to assist us out from February to October this yr. There was loads of nationwide media protection throughout 2022.
“We produced a 50 web page Offaly out of doors brochure. I might strongly advise getting a replica. It is superb.”
She stated there was an amazing turnout for Tullamore Present which was a really profitable day blessed with glorious climate.
She stated Offaly Tourism is delighted with its new web site.
The Tourism Officer added that Birr hopes to host the Ballooning Championships as soon as once more in 2023. “The Vacation spot Cities scheme is ongoing in Birr and it is hoped to finish it in 2023.
“Within the Slieve Bloom Bike Trails there might be a smaller youngsters pleasant path beside the GAA pitch in Kinnitty. It is going to be household pleasant and subsequently a neater degree to the opposite trails.”
She stated €68 million from the Simply Transition fund is being given to Fáilte Eire which might be distributed to the eight counties within the Simply Transition area. “We might be preventing for our fair proportion,” she promised.
She added that whereas the previous couple of years have been difficult “we did construct on, we did enhance the Offaly Tourism model. There’s a lot to be constructive about and we’re trying ahead to working away on the positives throughout 2023.”
Cllr Seán O’Brien thanked Olive for her glorious presentation. “We look ahead to the developments you talked about. Your presentation gave me the sense that there’s a robust deal with a good and thorough technique going ahead.
“Nonetheless I believe the Grand Canal would not characteristic sufficient in that technique. Sure we’re focussed on the Greenway however we should always deal with its water as nicely, a singular characteristic. It is a distinctive little bit of infrastructure. We should not overlook the waterways facet of it. Tullamore Harbour will play a really huge position in future years. In the mean time there’s quite a few mooring spots in Athlone – we may do the identical in Tullamore and Edenderry.”
Cllr Tony McCormack spoke of the inadequate quantity of lodging within the county. “Some lodging is being taken up by refugees which can put much more stress on us as a county. Can we do extra? Farmhouses and B&Bs are a extra personalised contact than inns; many US vacationers desire that extra individualistic, personalised contact, versus the extra generic providing from resort chains.
“With reference to the Grand Canal Greenway I wish to see Cafés, Eating places, B&Bs developed on it. We have to maximise its potential.” Cllr McCormack identified that for a few years Offaly’s tourism providing wasn’t promoted sufficient. That has modified.
Eddie Fitzpatrick stated Croghan Hill is seeing loads of guests. “It might be good to see related numbers attending Derryounce paths and lakes.” He stated Derryounce is not being promoted sufficient. “The festivals in Edenderry aren’t being promoted sufficient both, festivals just like the angling competition.”
Cllr Fitzpatrick stated it will be good to see the varied Greenways becoming a member of collectively, “so you could possibly cycle or stroll from one finish of the county to the opposite, akin to from Edenderry to Birr.”
“We’re ranging from a reasonably low base in Offaly,” commented Cllr Eamon Dooley. “Bord na Móna received €108 million in funding from Simply Transition and we have not seen the promised facilities from that funding.”
He spoke of the wilderness hall and linking the villages and cities with waymarked methods. “We now have glorious sections of Greenways however we do not have all the things pulled collectively. Dangerous signage is one other subject.”
Cllr Declan Harvey identified that the tourism workplace in Tullamore is run by volunteers. “The workplace has made an enormous distinction,” he stated, “and it is a busy sufficient place through the summer time.” The councillor added that the Grand Canal Greenway fills him with a constructive temper. “I believe finally we are able to join each nook of the county to the Greenway. Shane Lowry’s new bar and restaurant within the former Tullamore Dew Heritage Centre is one other constructive improvement.”
Cllr John Carroll stated Offaly has an unlimited quantity to supply in tourism phrases, “and the fixed, regular stream of constructive PR stating this reality will finally have the specified impact. We now have an amazing number of totally different tourism choices within the county. Sadly, there are nonetheless lots of people within the county who have not cottoned on to the truth that there are constructive spinoffs from tourism. The Tourism Workplaces are very important and I believe we may do with one other one within the south of the county, selling our points of interest within the Kilcormac, Cloghan, Ferbane and Shannonbridge areas. We even have three superb golf programs in Offaly however sadly we’re not attracting as many golfers as we might be to them. One benefit we have now in rural areas versus the cities is that the every day prices for vacationers akin to lodging, meals, drink, transport, are decrease. A scarcity of beds in Offaly is commonly an issue. For instance through the Ballooning Competition in Birr there merely wasn’t sufficient beds for the guests.
“Relating to the Simply Transition funding my hope is that it’ll again a flagship undertaking within the county.”
Cllr Peter Ormond identified that “there is a job of labor to be finished to alter some folks’s adverse opinion of the chances of tourism.” He stated the Grand Canal Greenway “is a singular factor which has the potential to draw much more guests to our area. I believe we should always focus extra on the prime quality experiences to be loved in Offaly, akin to our glorious festivals which showcase one of the best issues in our communities.”
Cllr John Clendennen commented that loads has been achieved by Offaly Tourism “however there’s nonetheless much more to be finished, there’s much more potential. I agree with Cllr Ormond that we have to spotlight our fantastic festivals extra. Birr is likely one of the largest competition locations within the midlands and but we do not have sufficient lodging to fulfill that. Relating to the Simply Transition funding I believe we have to suppose huge and daring, akin to maybe making a Nationwide Occasions Centre in Offaly, or conferring Nationwide Parks standing on our boglands. It is disappointing that solely 20% of tourism stakeholders have signed up for membership of Offaly Tourism. Maybe there should not be a membership price? Which may entice extra members.
“We have to get the message on the market that Offaly may be very a lot open for tourism. We’re nonetheless an rising market in tourism phrases and we’d like extra funding. We must be considering of how through which the County Council can entice extra funding in direction of tourism within the county.”
Cllr Liam Quinn identified that the path on Croghan Hill may be very standard with folks. “I believe we should always hyperlink it with the Grand Canal Greenway. It might be beautiful to have the ability to stroll from the Greenway all the way in which to the highest of Croghan Hill.” He stated the upkeep prices of taking care of the Greenway might be vital and maybe a number of the Simply Transition €68 million may go in direction of that. “It goes with out saying that we should always get extra Simply Transition funding than the opposite counties.”
Cllr John Leahy stated it was disappointing to see solely 69 tourism suppliers are members of Offaly Tourism. He stated he wish to see the membership enhance to 200 tourism suppliers. “How many individuals are concerned within the hospitality sector in Offaly? I usually suppose that loads of younger folks would not have the ability to fund their manner by school if it wasn’t for having the ability to discover jobs in cafés, eating places, pubs.”
Cllr Leahy added that one of many challenges going through Offaly Tourism is getting extra guests to remain longer, to remain for 2, three, 4 nights. He urged everybody to say constructive issues about tourism in Offaly on social media, and to consistently get a constructive message on the market. He talked in regards to the proposed undertaking to hyperlink Kilcormac to Lough Boora when it comes to tourism interplay. He stated Bord na Móna’s response is commonly not nice. “We have to ask Bord na Móna to interact with our three Municipal Districts as a result of that may result in a extra constructive relationship.”
“Cash talks,” stated Cllr Mark Hackett, “and sadly the price range for Offaly Tourism would not look large enough. Extra funding is required.”
Cllr Noel Cribbin stated Offaly won’t ever have the ability to compete with locations like Kerry or Donegal however it might probably nonetheless make a extremely good shot at it. He stated €68 million of Simply Transition funding going solely to tourism did not really feel proper to him, as there are different worthy causes which ought to obtain funding.
Olive Farrelly stated €30 million might be going in direction of 100 kilometres of trails; €25 million might be going in direction of facilities; €3 million for lodging; and €10 million for good options. She stated locations like Donegal and Kerry are given larger budgets for tourism advertising.
Olive stated Offaly Tourism is encouraging tourism suppliers to hold out extra buyer surveys. She added that Fáilte Eire has been very poor with its customer numbers information over the last couple of years, due to Covid.
She stated membership of Offaly Tourism is just €100, “which isn’t loads. I believe loads of tourism suppliers, due to employees shortages, really feel they do not have the time to return to our conferences and that is why there aren’t extra members.
“There will certainly be an enormous deal with creating extra jobs by the varied trails within the county.”

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